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[NOV 2023]
Hey fellow business owner 👋
Abi here from Hometown Creative... and Baffled to Bossing It! You may have seen that this email has come from a new email address - it's all because I have NO CHILL and I've launched Baffled to Bossing It as it's own entity!
If you're a small business looking for more marketing tips - give me a follow over on my new Instagram @baffledtobossingit
💡 Content Idea of the Week
Tell your audience about your biggest business wins and fails
It's time to reflect on your business journey. What are the key moments that stand out as your biggest wins or learning experiences? Share the insights gained from both successes and challenges in a creative and engaging format!
Try creating a branded carousel post, highlighting the milestones or lessons you’ve learned throughout your journey. Alternatively, you can try the storytelling approach by creating a reel. Show your face, your audience will love it! Don't forget to use your brand colours and style for that extra touch of consistency. 🚀
YOU GOT THIS!
⚡️ Trend of the Week
"I think I like this little life" reel on Instagram
I can confidently say that most small business owners, including YOU can jump onto this trend! It's such an easy one to do. A song called 'Little Life' by Cordelia has gone viral and people are using it share facts about themselves or their businesses.
Paired with a simple, storytelling-style clip and layered with some interesting facts about you, this is a recipe for a successful reel!
Here's a simple and effective example of this trend by @charminglifebyjess - this is proof that telling your story
📢 Marketing Spotlight
Image layering on Instagram stories
Do you ever want to put a nice image as a background when you are re-sharing a post to your stories, instead of picking a colour (like we mentioned last week!)? The new Instagram update has you covered. With the new layers feature, you can simply rearrange layers to create backgrounds. Want to know how it's done?
😇 Someone who is SMASHING it
I love shouting out businesses (big and small) who are doing well with their marketing. This week I have chosen Dom & Dom from @allthatisshe
I love a bit of stop-frame animation and have been following them for years! They are insanely creative and inspiring - it's also amazing to see the behind-the-scenes content of them producing their videos.
If you fancy watching some entertaining and creative videos, be sure to check out their Instagram account:
[NOV 2023]
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